#Active users google analytics how to#

Pages/session - this number represents the average number of pages a user visits in his/her session.

Pageviews - the total number of pageviews recorded during the selected period.

Users - the total number of users that visited your website during the selected date range.

Sessions - the total number of sessions for the selected time period.

Underneath the graph, you see other relevant metrics, namely: This graph represents the total number of sessions (for the selected time period) that your website visitors perform on your site. It should look familiar.Īt the top of the ‘Overview’ page, you see a graph which depends on the date range you have selected at the top-right corner of the screen. It is generally the section that you see first when you log into your Google Analytics dashboard. The ‘Overview’ section gives you a top-level view of the user metrics. Note: In this article, we will not explain the ‘BETA’ options.įollowing is the explanation of the 10 major reports (or sections) that you can find in the Google Analytics Audience Reports segment. Locate the ‘Audience’ section in the left sidebar and click on it.

#Active users google analytics how to#

How to access Google Analytics Audience reports?įirst of all, where is the Google Analytics Audience reports section and how can you access it? In this blog post, we will explore the Google Analytics Audience reports and data segment. By using this information, you can optimize your website, make it more user-friendly, and even introduce new marketing campaigns that will appeal better to your ideal target audience group and potential customers.

The Google Analytics Audience reports contain tons of valuable information and important data about a business’s audience and traffic visitors. Once you identify who your audience is and what they like (or don’t like), you can optimize a lot of things on your website to cater to them.įortunately, Google Analytics provides all this information and more. Understanding your audience, their demographics, interests, and behaviors help you improve your online marketing processes.